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Wednesday, June 19, 2024

Bud Light lost out to Modelo for title of America’s most popular beer in May: report

Bud Light has been dethroned as America’s most popular beer, according to consumer data obtained by CBS News. 

That title was won in May by Modelo Especial, which has increased sales by $333 million since 2022, according to behavior analytics firm Circana in data cited by CBS. Bud Light, in comparison, sold $297 million worth of Bud Light for the “four weeks ending May 28,” according to the same report. 

Modelo is a Pilsner-style Lager that was first produced in Mexico in 1925, according to its website. 

BUD LIGHT IN ‘SERIOUS TROUBLE’ OF LOSING STATUS AS TOP-SELLING BEER IN US, INDUSTRY EXPERT WARNS

STORES SELLING BUD LIGHT FOR FREE AS MULVANEY BACKLASH CONTINUES

DYLAN MULVANEY bud light

In the more than seven weeks since Bud Light since some consumers first revolted over Bud Light’s connection to Dylan Mulvaney, some stores have been forced to sell the beer for free, with Bud Light even resorting to buying back unsold, expired beer from wholesalers, according to The Wall Street Journal. (Instagram)

DYLAN MULVANEY CALLS ON BRANDS TO DEVELOP MORE TRANS PARTNERSHIPS AFTER BUD LIGHT FIGHT: ‘REALIZE’ MY ‘POWER’

In the more than seven weeks since consumers first revolted over Bud Light’s apparent partnership with transgender influencer Dylan Mulvaney, some stores have been forced to give away the beer for free, with Bud Light even resorting to buying back unsold, expired beer from wholesalers, according to The Wall Street Journal. 

Fox News’ Brian Flood and Kristine Parks contributed to this report. 

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