Despite the occasional outlier, such as Activision’s $160 million deal with YouTube, media deals for esports broadcast and streaming rights have lagged behind both audience scale, viewer value and the kind of big-money deals that have become common in mainstream sports. In fact, traditional sports media rights deals have never …
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Over the past few years, data has overtaken big oil as the most valuable commodity in the world. By definition, “data” is factual information used for reasoning, discussion or calculation. This definition fails to capture the enormous impact as data drives so much of the world we know today and …
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I’ve been a public relations professional my entire career; in full transparency, I ran PR for Rolling Stone and its former owner, Wenner Media, twice. Similar roles at other iconic publications like Playboy demonstrated to me the power of the media to impact, educate and influence public opinion as a …
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