Tag Archives: marvel-comics

You can pick them out by sight on book shelves: the trade paperbacks with the Gill Sans and Perpetua typeface font, the austere black spines — all the better to make the orange-and-white lettering stand out, my dear — and the tiny flightless-fowl logo. This is the signature design of …

Growing up, I’m not sure the idea behind any comic-book series excited me more than Marvel’s What If…? Each issue used the titular question to examine a version of Marvel history that went very differently, like, “What if… Spider-Man Had Never Become a Crimefighter?” or, conversely, “What If… Doctor Doom …